NSK Corporate Philosophy

The corporate philosophy defines the ideal image of NSK in the 21st century and outlines management efforts and employee actions necessary to realize this ideal. The philosophy consists of a mission statement, management principles, corporate message and slogans.
Mission statement
NSK aims to contribute to the well-being and safety of society and to protect the global environment through its innovative technology integrating Motion & Control. We will be guided by our vision of NSK as a truly international enterprise,and working across national boundaries to improve relationships between people throughout the world.
The mission statement expresses the goals and activities NSK needs to contribute to societies well-being. The mission statement defines the attitudes, direction and ideal image of NSK in the 21st century.
NSK Management Principles
To serve our customers through innovative and responsive solutions,taking advantage of our world-leading technologies
To provide challenges and opportunities to our employees, channeling their skills and fostering their creativity and individuality
To identify the needs of the times and of the future, and to use all of NSKs resources to meet those needs by being versatile, responsive and dynamic
To work together with our employees and contribute to the communities in which we operate
To manage our business from an international, perspective and to develop a strong presence throughout the world
Corporate Message
Responsive and CreativeMOTION & CONTROL
"Responsive" expresses NSK's ability to react effectively to new opportunities and customer needs while maintaining a sense of harmony with societies and the global environment. More specifically, Responsive embodies five concepts:
Resilience,
Smoothness,
Tenacity and perseverance,
Flexibility and
Technology.
"Creative" reflects our commitment to finding new ways to enhance our products and services as we work to realize the full potential of NSK and societies. Creative also affirms the unlimited potential of both the Corporation and its employees. Motion and Control portray NSKs new image, a distinct breakaway from its old bearing company image.
The corporate message communicates NSKs ideas to clients and the general public and seeks to gain their understanding and support.
The messages intent is to express the Corporation's spheres of activities and its future image.